No matter where we are in the year, it’s important to keep up with the latest trends in audiology. There are several exciting developments happening in the industry that are worth keeping an eye on. We at Strauss Audiology strive to be at the forefront of these changes. In this blog post, we’ll take a closer look at some of the on-trend topics in audiology and how we are incorporating them into our practice.


Tele-audiology is becoming increasingly popular in South Africa. With the rise of remote work and social distancing measures still in motion, many patients prefer to have their audiology appointments online. Strauss Audiology has been quick to adapt to this trend, offering virtual consultations. By using advanced tele-audiology technology, we can conduct hearing tests, provide hearing aid fittings and adjustments, and offer counselling services, all from the comfort of the patient’s home.

Artificial Intelligence (AI):

AI is transforming the way hearing aids are designed and customised. We are seeing more advanced AI features in hearing aids, including automatic noise reduction, language translation, and even fall detection. These hearing aids can be programmed to the patient’s specific needs, and their advanced features can significantly improve their quality of life.

Tinnitus management:

Tinnitus, a ringing or buzzing in the ears, affects millions of people worldwide. In South Africa, it’s estimated that up to 30% of adults have experienced tinnitus at some point in their lives. Strauss Audiology recognises the impact tinnitus can have on a patient’s quality of life, and we are incorporating the latest tinnitus management techniques into our practice. These include cognitive-behavioural therapy, sound therapy, and relaxation techniques.

Hearing conservation:

Hearing loss is a preventable condition, and hearing conservation is becoming an increasingly important topic in audiology. In South Africa, many industries expose workers to high levels of noise, leading to hearing loss. Strauss Audiology offers customised hearing conservation programs to companies, including noise assessments, education and training, and hearing protection devices. By taking a proactive approach to hearing conservation, companies can protect their employees’ hearing and reduce the risk of workplace injuries.

The audiology industry is evolving at a rapid pace. Strauss Audiology is at the forefront of these changes, incorporating the latest trends into our practice to offer our patients the best possible care. By embracing tele-audiology, AI, tinnitus management, and hearing conservation, Strauss Audiology is helping to improve the quality of life for people with hearing loss.

About Strauss Audiology
Strauss Audiology is a professional audiology business in the northern suburbs of Cape Town, offering expert, effective hearing advice that is tailored to clients’ unique hearing needs. We conduct hearing evaluations, hearing tests and vertigo assessments, and provide a range of solutions to improve and protect clients’ hearing. This includes providing hearing aids to Cape Town clients. With 16 years of experience, and with the qualifications and certifications to deliver leading hearing care, you can trust us to take care of your hearing needs.

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